Playing to Win in the Marketplace and the Importance of Overcoming Cultural Barriers to Success (LIVE)

Date: Feb-03-2010   Time:1:00 PM EST

Course #: ENPA0079L 02-03-2010

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Description

This webinar will present an insider’s three-step approach to creating a competitive advantage in today’s marketplace:

• Client Perspective – We will discuss business development through the eyes of the client, highlighting the specific behaviors that allow firms to expand their most valuable relationships and ultimately develop additional business.
• Strategic Approach – Next, we will address the importance of teamwork, strategy and information sharing as means to position firms to increase their share of client spend, and how to achieve results from cross-selling.
• Overcoming Barriers to Success – Lastly, we will address the common barriers to successful collaboration that are present in many firm cultures and offer practical approaches to overcome these limitations and create competitive advantages.

Who should attend?

People in the following roles will find this session especially valuable:

• Managing Partners, Practice Group Leaders, Industry Group Leaders
• Rainmakers, Marketing and Business Development Professionals
• Attorneys & accountants interested in best practices around business development, strategic planning, teamwork and client service.

Attorneys and accountants seeking to better understand the provider selection process will gain valuable insights into how successful firms keep themselves top of mind with the client.

What will you receive?

A former inside counsel’s view of and presentation materials on your clients’ outside provider selection processes, how your firm can take a strategic approach to generating additional business, and how to overcome common cultural barriers to successful multi-practice group collaboration.