Making Friends and Influencing People: Developing Your Strategic Skills as a Marketing Director (LIVE)
Faculty :
Price:
$150.00
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Date: Mar-03-2010 Time:1:00 PM EST
Course #: ENMK0044L 03-03-2010
Description
Marketers want only the best outcomes for their firms, including
good outcomes from marketing strategies and programs. All too often, the best
laid plans of marketers go awry in the face of firm cultures that resist
change, flee from risk, and fail to persist. This session will help marketers
overcome those barriers—or at least understand and deal with them more
effectively.
High points:
• Why creating and sustaining relationships is fundamental
to your success as a marketer
• Knowing when, how, and with whom to communicate
• How to (first) value what you do and (then) help others
understand your value
• Be careful what you wish for: possibilities for movin’ on
up in your firm
