Becoming the Lawyer We Want to Hire: Insights from a General Counsel (LIVE)

Building a quality client base is not easy, but if you know what a client expects you are a step ahead of the game.

Bridging the Gap between Social Networking and New Business Generation (LIVE)

In this presentation we will show you how to use these and other social networking platforms to grow your network.

Marketing Is In The Details: Five Actions To Stand Out In The Crowd (RECORDED)

This webinar will tackle the five points of action all attorneys need to know to make business development a daily habit. From analysis to implementation, we will guide you through the steps you need to take to create and grow your brand...and your busine

Web 2.0 – What’s the buzz and Why Might it Matter to Your Professional Service Firm? (RECORDED)

Do “Wiki’s” make you woozy? Have you no space for “MySpace,” and can’t face “Facebook?” Can’t get your photos on “Flikr?” “Blogs” bogging you down? These web-based services all come out of a mindset that is frequently referred to as Web 2.0. Almost s

Envision This: Client Feedback Programs that Deliver Quantifiable Results (RECORDED)

Every law firm makes claims of excellent client service on websites, brochures and proposals but few measure their performance against client opinions. Firms willing to invest time and resources in an effective client feedback program have a powerful tool

Hiring and Location Based Tax Credits (RECORDED)

Many businesses are eligible federal and state tax credits based on their physical location or who they hire. Learn how identify which clients have credits available and what you need to do to claim those credits.

Elements of a Personal Business Development Plan (RECORDED)

Learn what the rainmakers know about getting new business. The secrets include the priority of prospects to focus on, avoiding the primary business development mistakes, listening your way to new business and “selling” like a business doctor.

Building and Sustaining a Marketing Culture at Your Firm (RECORDED)

Despite the best of intentions, law firms often fall short when trying to build strong marketing and business development cultures. They remain fixated on billable hours, while non-billable contributions, such as marketing and business development, fall

Organizing Practice Groups for Market Success (RECORDED)

Organizing professionals in groups of share expertise is now recognized by law firm leaders as the primary management approach for effectively serving clients, differentiating and marketing a firmÂ’s strengths and capabilities, and giving talented professi

The Power of Client Feedback Programs (RECORDED)

Firms willing to invest time and resources in an effective client feedback program have a powerful tool for demonstrating their commitment to client service and delivering it.

Differentiation, Focus, Repetition: Powerful Marketing Materials (RECORDED)

Paula Black (the author of The Little Black Book on Law Firm Branding & Positioning) will provide expert commentary on the essential elements of results-driven marketing pieces.

Rainmaking for Women Lawyers (RECORDED)

While women now equal or outnumber men in law schools around North America, the high attrition rates of women lawyers from private practice combined with other factors means that far fewer women then men attain partnership. The obstacles that women lawye

Reaching New Markets with Industry Practice Groups (RECORDED)

Law firms have traditionally built their marketing programs around their internal organizational structures, trying in vain to market areas of law like "commercial litigation" and "tax." Unfortunately, this approach results in marginal success at best

How Community Relations Fit Into Your Marketing Plan (RECORDED)

We’ll discuss the guidelines and procedures developed for reviewing requests for charitable contributions and provide simple request forms and tips for success. We’ll also share best practices and “lessons learned” from a variety of leading professional

Networking for Introverts (RECORDED)

Do you dread networking events? Wonder about what to say? Do you find there is something uncomfortable or possibly distasteful about the seemingly compulsory exchange of business cards? If so then you probably value sincerity and professionalism. Too o

Business Development for Litigators (RECORDED)

Business development is especially difficult for litigators, who will labor for months on a case, bring it to a successful conclusion, and then have a gaping hole of billable time to fill.

Selling and Delivering What Your Customers Want to Buy (RECORDED)

This presentation will be one of the best you will ever hear from someone on the “inside” about hiring outside counsel.

How to Target and Crack a Large New Business Account (RECORDED)

Most lawyers don’t know how to proactively and persistently pursue a relationship with a large corporate target client. Worse yet, they waste time by pursuing RFPs or other forms of “begging” just to get a chance to show off their capabilities. And, even

Inside the Mind of the Client: Extensive Off-the-Record Insights (RECORDED)

“Inside the Mind of the Client” has won critical acclaim from leading legal industry thought-leaders and has been presented to a handful of leading law firms at partner meetings. It focuses on how in-house counsel thinks when it comes to selecting, managi

Managing Patent Litigation - How to Forge a Successful Partnership Between In-house and Outside Counsel (RECORDED)

Successful intellectual property litigation management requires more than just an assessment of the strength and weaknesses of the case. It requires a working relationship with in house counsel and the client. This course will help you forge an effectiv

Defensive Marketing For A Down Economy: Four Steps Every Lawyer Should Take Before ItÂ’s Too Late (RECORDED)

No one knows how long the down economy will last, nor how serious it may become. But there can be no doubt that the economy has already placed significant pressures on law firms and on their clients. Threats to your practice are coming from two directio

Business Development with Online Social Networking (RECORDED)

There is a bonanza of online social networking tools now available, so many that lawyers and marketers could become overwhelmed with the choices. Further, many law firm leaders are unsure whether these tools are an asset or a liability. However, the fact

Be a Celebrity in Your Own World (RECORDED)

Whether you are a top lawyer in your field and your world of influence is millions, or you are a lawyer that has a very focused practice in a specific industry and your world of influence is hundreds ... this webinar is for you.

The Art of Developing Business through Referrals (RECORDED)

Do you want more work? Then you should want to know how to get referrals. There is a science to getting quality referrals that will lead to new business.

BTI’s Proven Best Practices to Leverage the 17 Activities that Drive Client Relationships "Part 1" (RECORDED)

BTI will provide proven tools to leverage each of the 17 activities to help bullet proof your client relationships.

BTI’s Proven Best Practices to Leverage the 17 Activities that Drive Client Relationships "Part 2" (RECORDED)

This course will offer a brief overview of material covered in Part 1 and a continued exploration of the activities that help you win and keep clients.

The Five Things Clients Wish You Would Know and Do in 2010 (RECORDED)

This webinar will introduce the five critical areas that clients say are most critical for law firms to deliver exceptional client service. Topics that will be covered in this webinar range from risk sharing and communication styles to alternative fees an

Making Friends and Influencing People: Developing Your Strategic Skills as a Marketing Director (RECORDED)

This session will help marketers overcome those barriers or at least understand and deal with them more effectively.

Social Media Policies: Personal Privacy vs. Firm Policy (RECORDED)

Ever since social media began invading the business landscape, there has been a conundrum over how to balance personal privacy and firm policy. How far is too far to protect the firm, its staff and clientsÂ’ interests?

The Evolution of Partner Compensation (RECORDED)

This presentation is geared to firm managing partners, as well as partners involved in the partner compensation process.

Making the Transition from Worker Bee to Rainmaker (RECORDED)

Join your TagLaw colleagues as business development expert Larry Bodine describes how young lawyers should start building their networks -- inside the firm, with clients, with future referral sources and via online social networking.

The Loyalty Effect: How to Effectively Retain, Bill and Grow Key Client Relationships (RECORDED)

Participants will learn the statistical correlation between loyalty and firm growth, and explore specific ways to both measure and manage their clientÂ’s satisfaction.

Oops-Proofing Your Firm and Partners: How to Prevent Marketing Mistakes (RECORDED)

Protecting partners from themselves is an unwritten component of a marketing professionalÂ’s job description. It is also one of the most important functions marketing professionals perform.