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Faculty Information

Michael B. Rynowecer - The BTI Consulting Group - USA

 (Consultant)

Michael B. Rynowecer is the President and Founder of The BTI Consulting Group.
Mr. Rynowecer is widely recognized as one of the leading analysts and visionaries in all
aspects of client satisfaction and client focus.


Mr. Rynowecer conceived, designed and built the first and only continuing benchmarking
survey of buying practices, needs, client and customer satisfaction, benefits of new and
emerging services and the ever-evolving expectations of clients. This exclusive survey,
with more than 6,000 in-depth individual interviews, has grown into the largest
independent knowledgebase in the world on the acquisition and expectations of
organizations and the people that buy professional services.

 

Mr. Rynowecer has more than 28 years of experience in all aspects of strategic market
research and in assisting clients in their development of client-focused strategies. He has
served as a Trustee on the Babson College Entrepreneurial Exchange and has been a
featured panelist at the MIT Enterprise Forum.


Email:  mrynowecer@bticonsulting.com
http://www.bticonsulting.com
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