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English arrow For Law Firms arrow Marketing & Business Development arrow Building and Sustaining a Marketing Culture at Your Firm

Building and Sustaining a Marketing Culture at Your Firm


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Price: $50.00 -
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Course #: ENMK0000R


Description

Despite the best of intentions, law firms often fall short when trying to build strong marketing and business development cultures.  They remain fixated on billable hours, while non-billable contributions, such as marketing and business development, fall by the wayside.  This session looks at the keys to success, regardless of your firm’s size and practice areas.

Despite the best of intentions, law firms often fall short when trying to build strong marketing and business development cultures.  They remain fixated on billable hours, while non-billable contributions, such as marketing and business development, fall by the wayside.  This session looks at the keys to success, regardless of your firm’s size and practice areas.

What You Will Learn
  • The importance of realistic and specific planning
  • Resources required for effective marketing programs
  • Ways to monitor activity and establish accountability
  • Rewards and incentives for desired behavior
  • How to manage lawyer expectations

What You Will Receive
  • Comprehensive set of PowerPoint slides
  • Relevant articles on the topic
  • Practical outlines and checklists

Recorded: 11/8/2007




 

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