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English arrow For Law Firms arrow Marketing & Business Development arrow Differentiation, Focus, Repetition: Powerful Marketing Materials

Differentiation, Focus, Repetition: Powerful Marketing Materials


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Price: $50.00 -
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Course #: ENMK0001R


Description

Who should attend?

  • Marketing Team
  • Marketing Partners

 

Why brand? The answer, in a word: GROWTH. If growth is a key strategy for your firm, it is imperative that you market your firm. The first step: Building your firm's brand.

 

Branding isn't easy and it doesn't happen overnight. And even the most intellectually sophisticated among us have an imperfect grasp of what branding really means. Is it advertising? Conducting a survey? Creating a logo? Assembling a sales proposal? It's the sum of those things - and much more.

 

We created this webinar to answer your basic questions about branding and to give you a better understanding of what it is and what it can do for your firm. We focus on the steps and solutions of greatest benefit to small- to mid-size firms: the ones that seek to grow, expand and build a distinct brand. Think of the course as a guide - one that will help your firm embark on its journey to growth.

 

What You Will Learn:

  • What is branding & positioning and what it can do for you.
  • How to enhance your name recognition.
  • Your visual identity - is yours as powerful as it could be?
  • Marketing materials that help build your brand.
  • Tips to help you create memorable ads for legal publications.
  • Maximizing what you already have - your referral sources.

 

What You Will Receive:

  • A copy of The Little Black Book on Law Firm Branding and Positioning- For Small to Mid-size Firms
  • Samples of memorable ads appropriate for legal publications
  • A handout: "Growth Opportunities - Maximizing Your Referrals"
 
Recorded: 1/22/2008

 

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