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English arrow For Law Firms arrow Marketing & Business Development arrow Elements of a Personal Business Development Plan

Elements of a Personal Business Development Plan

Faculty :
Price: $50.00 -
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Course #: ENMK0002R



Who should attend:
  • Partners
  • Practice Group Leaders
  • Lawyers who want to generate more business



Attendees will learn what the rainmakers know about getting new business. The secrets include the priority of prospects to focus on, avoiding the primary business development mistakes, listening your way to new business and “selling” like a business doctor.


What you will learn: This program will address the following techniques:

  • Focus on your ideal prospective clients
  • Define your personal value proposition for these ideal target clients
  • Market to your best existing clients
  • Turn your clients into your sales force
  • Market yourself inside your own firm
  • Co-market with high power professional allies
  • Build your network with a purpose
  • Build your professional reputation


What you will receive:

  • Larry Bodine’s proprietary Individual Business Development form
  • The article, “Writing Your Personal Marketing Plan” by Larry Bodine
  • Case History: “Business Development Training Brings Premium Rates and Recurring Business”



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