Description
This program will use a case study to demonstrate how one law firm turned a haphazard and reactive method of doing “good” in the community into a strategic community relations program that helped the firm increase revenues, raise awareness among targets and prospects and support the firm’s brand message.
We’ll discuss the guidelines and procedures developed for reviewing requests for charitable contributions and provide simple request forms and tips for success. We’ll also share best practices and “lessons learned” from a variety of leading professional service firms that have successfully integrated their community outreach efforts into their firm’s overall marketing and communications strategy.
In addition to serving the communities in which they live and work some of the benefits of strategic community relations include:
- Positive Public Relations
- Enhance Recruitment and Retention Efforts
- Strengthen Client Relationships
- Better Budget Controls
- Build Sense of Community and Teamwork
Who should attend?
Managing Partners, Marketing Partners, Charitable Contributions Committee Members, Marketing and Business Development Professionals and other Administrative Personnel Responsible for Marketing and Charitable or Community Relations
What you will receive:
- Comprehensive set of PowerPoint slides
- Sample Request Form
Recorded: 03/04/08
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