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English arrow For Law Firms arrow Marketing & Business Development arrow Reaching New Markets with Industry Practice Groups

Reaching New Markets with Industry Practice Groups


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Price: $50.00 -
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Course #: ENMK0007R


Description

Law firms have traditionally built their marketing programs around their internal organizational structures, trying in vain to market areas of law like "commercial litigation" and "tax." 

 

Unfortunately, this approach results in marginal success at best.  Today’s smart law firms are taking a whole new approach to the market by targeting key industry segments with fully integrated industry practice groups, or IPGs. 

 

What You Will Learn

  • Why industry practice group make sense
  • Examples from other law firms
  • Steps to get IPGs up and running at your firm
  • Keys to successful implementation

 

What You Will Receive

  • Comprehensive set of PowerPoint slides
  • Relevant articles on the topic
  • Practical outlines and checklists

Recorded: 02/19/08

 

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