Description
Business development is especially difficult for litigators, who will labor for months on a case, bring it to a successful conclusion, and then have a gaping hole of billable time to fill.
Marketing expert Larry Bodine, Esq. has helped litigators at dozens of firms keep their caseload steady -- and growing. In one case, they helped a litigator at a trial boutique increase her revenue to the firm from $200,000 per year to $2.5 million in one year! She simply followed their advice, which includes the following.
TOPICS TO BE COVERED
- Trends in Litigation – and how to take advantage of them.
- A list of the "hot" areas of practice, as identified by market research.
- Pursue specific industries where you have clients already.
- Get referrals from megafirms that have conflicts.
- Get referrals from small-firm lawyers who are overwhelmed.
- Methods to create a good reputation that will attract files and cases.
- The four priorities of business development.
- The most effective marketing technique.
- Avoiding mistakes -- where most lawyers fail at business development.
- Penetrating organizations of potential clients.
- Becoming the industry expert that every business client wants.
- The two kinds of companies to look out for.
WHO SHOULD ATTEND
- Experienced litigators who want to smooth out the peaks and valleys of their practice.
- Young litigators eager to build a career in litigation.
- Marketing partners who plan to build up their firm's litigation practice.
- Managing partners seeking to maintain and grow the revenue from a solid litigation practice.
|
