Business development is especially difficult for litigators, who will labor for months on a case, bring it to a successful conclusion, and then have a gaping hole of billable time to fill.

Marketing expert Larry Bodine, Esq. has helped litigators at dozens of firms keep their caseload steady -- and growing.  In one case, they helped a litigator at a trial boutique increase her revenue to the firm from $200,000 per year to $2.5 million in one year!  She simply followed their advice, which includes the following.

TOPICS TO BE COVERED

• Trends in Litigation – and how to take advantage of them.
• A list of the "hot" areas of practice, as identified by market research.
• Pursue specific industries where you have clients already.
• Get referrals from megafirms that have conflicts.
• Get referrals from small-firm lawyers who are overwhelmed.
• Methods to create a good reputation that will attract files and cases.
• The four priorities of business development.
• The most effective marketing technique.
• Avoiding mistakes -- where most lawyers fail at business development.
• Penetrating organizations of potential clients.
• Becoming the industry expert that every business client wants.
• The two kinds of companies to look out for.

WHO SHOULD ATTEND

• Experienced litigators who want to smooth out the peaks and valleys of their practice.
• Young litigators eager to build a career in litigation.
• Marketing partners who plan to build up their firm's litigation practice.
• Managing partners seeking to maintain and grow the revenue from a solid litigation practice.  

 

Recorded: 8/5/2008

Quantity: