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English arrow For Law Firms arrow Marketing & Business Development arrow Business Development for Litigators

Business Development for Litigators

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Price: $50.00 -
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Course #: ENMK0011R


Business development is especially difficult for litigators, who will labor for months on a case, bring it to a successful conclusion, and then have a gaping hole of billable time to fill.

Marketing expert Larry Bodine, Esq. has helped litigators at dozens of firms keep their caseload steady -- and growing.  In one case, they helped a litigator at a trial boutique increase her revenue to the firm from $200,000 per year to $2.5 million in one year!  She simply followed their advice, which includes the following.

  • Trends in Litigation – and how to take advantage of them.
  • A list of the "hot" areas of practice, as identified by market research.
  • Pursue specific industries where you have clients already.
  • Get referrals from megafirms that have conflicts.
  • Get referrals from small-firm lawyers who are overwhelmed.
  • Methods to create a good reputation that will attract files and cases.
  • The four priorities of business development.
  • The most effective marketing technique.
  • Avoiding mistakes -- where most lawyers fail at business development.
  • Penetrating organizations of potential clients.
  • Becoming the industry expert that every business client wants.
  • The two kinds of companies to look out for.

  • Experienced litigators who want to smooth out the peaks and valleys of their practice.
  • Young litigators eager to build a career in litigation.
  • Marketing partners who plan to build up their firm's litigation practice.
  • Managing partners seeking to maintain and grow the revenue from a solid litigation practice.  
Recorded: 8/5/2008


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