Description
Most of your marketing efforts, and probably most of your book of business, very likely involve colleagues who are “in-house” counsel. Do you really know what motivates them? Do you understand their needs? Are they hard to reach because they are on the golf course or are they crushed by a schedule they can’t control? Is their work different from that of lawyers in private practice? Are your marketing efforts ethical, well-received, ignored, irritating, boring, naïve, laughable, offensive, misguided or futile? Should you be offering primo sports tickets or heavy discounts? Find out what is really going on inside the GC's office and better understand how you can fit your style and pitch your service to match their needs. Our distinguished panel of “in-house” attorneys, all former TAGLaw members, will give you insight into what factors influence the GC's decision to hire outside counsel, when they will make that decision, who they are likely to hire and how to maximize your marketing efforts and service delivery.
Recorded: 10/14/2008
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