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English arrow For Law Firms arrow Marketing & Business Development arrow Inside the Mind of the Client: Extensive Off-the-Record Insights

Inside the Mind of the Client: Extensive Off-the-Record Insights

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Price: $50.00 -
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Course #: ENMK0030R


“Inside the Mind of the Client” has won critical acclaim from leading legal industry thought-leaders and has been presented to a handful of leading law firms at partner meetings. It focuses on how in-house counsel thinks when it comes to selecting, managing and collaborating with outside counsel.


The presentation includes quantitative details, and relies heavily on statistics gathered from national surveys of Chief Legal Officers and other in-house counsel. It also includes extensive use of direct, off-the-record quotes from in-house counsel at leading companies on a range of relevant topics. For example, it explores their: thoughts on the typical law firm proposal process, comments on surprises that law firms should avoid, and the problems with cross-selling. The presentation also includes extensive facts and figures, gathered in research conducted by Inside Counsel, ACC, and other sources, on perceptions about: outside counsel that have under-performed and over-performed, the largest legal department challenges and how outside counsel can help solve those challenges, billing missteps and how firms can prevent them, and the nuances of legal department pressures when it comes to outside counsel costs and how to be sensitive to those pressures.

Recorded: 02/25/09


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