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English arrow For Law Firms arrow Marketing & Business Development arrow Defensive Marketing For A Down Economy: Four Steps Every Lawyer Should Take Before It's Too Late

Defensive Marketing For A Down Economy: Four Steps Every Lawyer Should Take Before It's Too Late

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Price: $50.00 -
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Course #: ENMK0032R


No one knows how long the down economy will last, nor how serious it may become.  But there can be no doubt that the economy has already placed significant pressures on law firms and on their clients.  Threats to your practice are coming from two directions:  from hungry competitors trying to steal your best clients, and from budget cut-backs by the loyal clients who remain. 


This fast-paced 60 minute presentation by one of the best known experts on legal marketing will begin by reviewing data from the Association of Corporate Counsel, Inside Counsel Magazine, Hildebrandt International, the Harvard Business Review, and others on how law firms are responding to changes in the economy.  We will then discuss the implications for your personal action items, including four simple steps to protect key relationships in these turbulent times.


For the last year, Jim Hassett has been speaking about legal marketing and the down economy at firms with 50 to 1,000 lawyers, at the Massachusetts Bar Association, the Business Lawyers Network, the New England Legal Marketing Association, and in webinars offered by West LegalEd Center and the National Law Journal.  Now that the situation has become more critical, he is offering this new presentation to help lawyers focus on the most urgent priority:  defensive marketing to protect their most valuable client relationships.


Recorded: 3/11/09


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