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English arrow For Law Firms arrow Marketing & Business Development arrow Making Friends and Influencing People: Developing Your Strategic Skills as a Marketing Director

Making Friends and Influencing People: Developing Your Strategic Skills as a Marketing Director


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Price: $50.00 -
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Course #: ENMK0045R


Description

Marketers want only the best outcomes for their firms, including good outcomes from marketing strategies and programs. All too often, the best laid plans of marketers go awry in the face of firm cultures that resist change, flee from risk, and fail to persist. This session will help marketers overcome those barriers—or at least understand and deal with them more effectively.

 

High points:

• Why creating and sustaining relationships is fundamental to your success as a marketer

• Knowing when, how, and with whom to communicate

• How to (first) value what you do and (then) help others understand your value

• Be careful what you wish for: possibilities for movin’ on up in your firm

 
Recorded: 03/03/10


 

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