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English arrow For Law Firms arrow Marketing & Business Development arrow ROI: Measuring Your Marketing Success

ROI: Measuring Your Marketing Success


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Price: $50.00 -
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Course #: ENMK0061R


Description

You know that only half of your marketing is working, but you don’t know which half. This means you need to measure return-on-investment on your marketing initiatives. Join us as veteran marketer Larry Bodine of Chicago demonstrates a simple, straightforward method to calculate if your marketing is generating new files and revenue…or is a sinkhole of money. As a bonus Larry will describe the proven marketing methods that really work.

 

A question and answer session will be part of this webinar.

 

Who should attend?

Managing Partners, Marketing Partners, Equity Partners, Chief Marketing Officers, Marketing Directors, Owners, Associates and anyone who wants to know that if they spend a dollar on marketing, they’ll get $10 back.

 

What you will learn:

 

  • The two key points that law and accounting firms need to know to measure ROI on marketing;
  • The marketing initiatives with the BEST return-on-investment;
  • The marketing initiatives with the WORST return-on-investment;
  • The three key elements of a marketing initiative to measure; and
  • Turning ROI strategy into actionable tactics. 

Recorded: 11/03/10

 

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