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English arrow For Accounting Firms arrow Marketing & Business Development arrow Oops-Proofing Your Firm and Partners: How to Prevent Marketing Mistakes

Oops-Proofing Your Firm and Partners: How to Prevent Marketing Mistakes

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Price: $50.00 -
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Course #: ENAMK0001R


Protecting partners from themselves is an unwritten component of a marketing professional's job description. It is also one of the most important functions marketing professionals perform. Overcoming a partner’s lack of marketing expertise and the strong attachment to his or her fantastic new marketing idea requires communication skill, strategic thinking, and confidence. Ignoring bad marketing initiatives (BMIs) simply isn’t an option. Preventing them when you can, learning from them when you can't prevent them, and communicating outcomes to firm leaders are instrumental to the firm’s success and, ultimately, to your success as a marketing professional.


What you will learn:

  • How to spot a BMI in the making
  • Strategies for minimizing BMIs
  • The importance of triaging various marketing initiatives
  • How to communicate effectively with partners involved in marketing initiatives
  • Traits you need to develop to protect professionals from themselves
Recorded: 08/04/10


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