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English arrow For Accounting Firms arrow Marketing & Business Development arrow Social Media Policies: Personal Privacy vs. Firm Policy

Social Media Policies: Personal Privacy vs. Firm Policy

Faculty :
Price: $50.00 -
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Course #: ENAMK0002R


Ever since social media began invading the business landscape, there has been a conundrum over how to balance personal privacy and firm policy. How far is too far to protect the firm, its staff and clients’ interests?


While your firm will always connect with its clients on a regular basis through phone calls, e-mail and in-person meetings, the concept of allowing and even encouraging the use of social media is under debate. There are a lot of unknowns when it comes to social media and an understandable fear that usage by employees could create a public relations nightmare through firm degradation or the release of unauthorized information. So how does a firm harness the power of social media without infringing on personal privacy?


The answer is education and setting clear guidelines and expectations. At the end of the session, you will know how to:


• Develop a social media policy for your firm

• Train staff to use social media appropriately

• Encourage social networking for business development purposes


You will receive:

• Copy of the PowerPoint slides

• Copies of two very different social media policies for professional service firms


Recorded: 05/05/10



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