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Top Tactics to Convert Website Visitors into Clients


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Price: $50.00 -
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Course #: MBSM0004R


Description

Speaker: Larry Bodine, Web and Marketing Consultant 

Date: March 25, 2015 at 12:30 EDT (Duration: approx 1 hour)

Points covered:

  • The Internet is the most common way people check out a professional firm.
  • Rather than generate more traffic, it makes more sense to get more clients from the visitors you already have.
  • Top 5 conversion tactics.
  • The importance of "social proof."
  • Half of professional firm traffic comes from mobile devices.
  • The necessity of content marketing
  • Creating a content culture.
  • Hooking visitors with storytelling.

About the Speaker: 

Award-winning Journalist Larry Bodine has 20 years' experience in the news business, serving as Editor in Chief of Lawyers.com; Editor and Publisher of the American Bar Association Journal; Editor and Publisher of Lawyers USA (formerly Lawyers Alert); Assistant Editor of the National Law Journal; and Reporter for the New York Daily News, the Star-Ledger of New Jersey, and other news publications. Larry also writes for The LawMarketing Blog, which averages 400 visits per day and has had more than 1 million visits over the last 10 years, as well as the Huffington Post, the LexisNexis Business of Law Blog, several state bar association websites, and LawFuel. 

A former litigator, Larry has served as an expert witness in litigation involving Internet marketing disputes. He served as the Director of Communications of Sidley Austin, based in Chicago. He is also a well-known speaker on business development topics and is a cum laude graduate of both Seton Hall University Law School and Amherst College.


 

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