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Faculty Information

Jean Marie Caragher - Capstone Marketing - USA


jean_caragher_bio_photo.jpgProfessional Experience
Jean Marie Caragher is an award-winning, recognized industry expert with nearly 25 years accounting marketing experience. Known as a knowledgeable, experienced, and tenacious marketing consultant to CPA firms Jean uses a practical, relationship-based approach to help CPAs achieve marketing success. Her approach is based upon her experiences as a CPA firm marketing director, a CPA association executive director, and her 13 years of consulting experience since forming Capstone Marketing.

Books/Published Articles
Author, Double Digit Growth: Tools From Top Firms
Contributing Author, How to Hire a Marketing Director and Make It Work Contributing Author, The Marketing Advantage II: New Ideas on Getting and Keeping Clients Contributing Author, Bull’s-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs

Jean has written or been quoted in more than 100 articles on professional services marketing appearing in Journal of Accountancy, Accounting Today, The Practical Accountant, CPA Practice Management Forum, Bowman’s Accounting Report, CPA Marketing Report, Professional Marketing, MarkeTrends, Partner-to-Partner Advisory, and other publications.

Speeches/Training Programs
Jean is a popular and well-known speaker and has made presentations for the AICPA; Association for Accounting Marketing; PDI Global; Association of Accounting Administrators; American Women’s Society of CPAs; and, many accounting firm associations and state societies. Jean also conducts a variety of marketing training programs for CPA firm partners and staff.

Inaugural member, Association for Accounting Marketing Hall of Fame, 2001
Association for Accounting Marketing-Marketing Achievement Awards
Corporate Identity Package (Firms Under 75 Professionals), 2005
Logo Redesign (Firms Under 75 Professionals), 2005
Brochure (Firms Under 75 Professionals), 2001
Logo Redesign (Firms Under 75 Professionals), 2001
Volunteer of the Year, Association for Accounting Marketing, 1999
Member, Editorial Advisory Board, CPA Marketing Report, 1995 - 2005
Member, Practice Management Editorial Advisory Board, Accounting Today, 1993-2003
“100 Most Influential People in Accounting,” Accounting Today, 1993

Organizational Involvement
Association for Accounting Marketing:
AAM-MAA Committee, 2008-09, 2007-08
Past President, Board Member, and Annual Conference Chairperson
American Marketing Association, Member
Leukemia & Lymphoma Society

B.A. degree in Communication Studies, S.U.N.Y. at Oswego
M.B.A. degree in Marketing, Hofstra University